Clients were predominantly startups who had an impact on health or the environment. At Agency VUi we used data driven design to optimise how customers view and interact with a brand. Design of web sites and apps is led using traditional User Experience techniques alongside analytics such as Crazy Egg, Mix Panel & KISSMetrics.
These tools are more user centric than Google Analytics and so enable us to draw deeper, alternate insights. Insights which are more suited to accurate A/B testing and so, more useful in driving User Interface & Interaction Design decisions. I personally managed clients, suppliers, investors & KPIs as well as led research and design.
Lean Startup Planning
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